Start a conversation with your visitors
Collecting data and viewing reports is one thing. HIP can do that. So can any number of site analytics solutions. What sets HIP apart is its transparency. Your visitors can see the data you collect on them and your description of its use. Seeing the data increases their interaction with their data.
- Increase the number of visitors contributing data
HIP data is collected through a configurable script tag you place on your site. If you don’t like what HIP can do for you, remove the script. It’s that simple.
- Easy Install – place tag and you’re done!
- Run some basic reports
- Run an experiment on your site and collect custom data
HIP data is stored in your User’s browser resulting in a distributed user profile system. This makes your data hugely scalable without needing a single server.
The data exists only with that user and the data is transparent and accessible to the user, resulting in maximum user data privacy.
HIP data is secure between you and your users, no one else can access the data unless you share it with them.
One of HIP’s super powers is the ability to share user data from your site with partner sites. For example, as Internet Users we all do research on products we want to buy on the company website like Nikon.com and then actually buy the product on a retail site like Ritz Camera.
Imagine if Nikon.com could share the products Users viewed on their site with Ritz Camera… It would be easier on the User when they got to Ritz Camera to find the product they researched on Nikon
HIP profile data is fully transparent and controllable by the user. This makes your HIP user profile system compliant with both the DAA Self-Regulatory program and the newly enforced EU Cookie Directive. Display the HIP badge to let your users know you respect their data and provide them easy access to view their HIP data.
By using HIP there is no question you respect your users data. Achieve compliance and build user trust without compromising how you store and utilize user data.
The HIP tag is configurable which means you can collect custom data and change it on the fly. It’s perfect for running experiments. What kind of experiments? Well that’s up to you and your business needs.
Want to use the HIP data to improve you site? When a visitor comes to your site, the HIP API provides a single point of access into their data. You will have access to your HIP data and can use it to pre-select content, or auto-validate their login, or whatever you need to do.
The uses of the data are limited only by your imagination. Use it to target users for showing better ads, products, deals, content, statistics… Use it to remember user history…. whatever you want.
Request a demo today and we’ll get you started in 5 minutes or less!