Making the most of your advertising budget is all about finding your customers and potential customers while avoiding those with no interest in your ads. It’s simple really, but so hard to do. Audience targeting is a science, but the application of that science is based upon the rules of your business, and those rules need data to work.
HIP data can help you identify and communicate with your audience. HIP enables you to collect target worthy data and make it accessible to your audience. Build trust with your audience; start a conversation and build a rapport with them too.
HIP is the advertising industry’s best solution for respecting user privacy while collecting and using targetable data. Using HIP you can be transparent, proactive, and efficient all at once.
Know your audience
Target those you know – Customers are relatively easy to identify. They have bought something from you. Use your HIP tag to easily remember customers and what they bought from you.
Target those you’d like to know better – Potential customers take a little more deduction. Have they been to your site? How aware are they of your brand? Moving an Internet user from an unknown to a potential customer requires building awareness, which is easy if you have unlimited budget – blast the known universe with your ad and you’ll surely build awareness… and waste half your budget doing it.
Work with your distributors or partner sites to recognize users who have seen your products in places other than your brand site. Collect HIP data and share it.
Avoid those who don’t want to know you – Avoiding those with no interest in your ads is as important as finding potential customers. It saves you from wasting your advertising budget. Use the HIP badge to get audience feedback. Avoid showing your ads to users who have opted-out of your advertising.
Help ad networks serve you better
HIP is Global Data – Ad networks use frequency capping to limit the number of times someone will be exposed to your ad, but remember, that’s their data, and they don’t share that with the other networks running your campaign. HIP is your data, and you can share that data with all you ad networks. Using HIP data you can have a global frequency cap for you campaign.